Experian’s Mosaic consumer classification categories are based on analysis of the latest trends in UK society, a wealth of high quality, comprehensive demographic data sources and a sophisticated proprietary approach to cluster analysis, supported by analysis of market research to validate the classification. This was part of a wider segmentation study by Experian which brought to life certain aspects of the Mosaic system.
Voice over Internet Protocol (Voice over IP, VoIP) is a family of technologies, methodologies, communication protocols, and transmission techniques for the delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet. Other terms frequently encountered and often used synonymously with VoIP are IP telephony, Internet telephony, voice over broadband (VoBB), broadband telephony, and broadband phone. This is part of a wider global study that looked at the way consumers interact with VOIP.
The annual BIG Conference is unique because it is totally focused on business research and marketing issues. It enables those who share an interest in Business-to-Business research, both buyers and suppliers, to meet like-minded colleagues. The conference is intended for senior executives engaged in business marketing research, insight and consultancy as well as those in Business-to-Business marketing. This annual event provides the best environment to exchange experiences with peers in a stimulating, enjoyable and friendly atmosphere.
The more frequent occurrence of adverse weather conditions in the UK gave existing SUV drivers a sense of empowerment and feeling of euphoria. Owning an SUV feels like being a member of an exclusive club.
This study was for a Eyecare company looking at the use of contact lenses. We ravelled round the country talking to opticians, eye surgeons and consumers to build a picture of the current market.
The American Hardwood Association are putting up a sculpture outside the main entrance of the V&A. I was tasked with time-lapsing the installation. This is from the first day and shows the first piece being lowered into place.
Whilst on a recent shoot in Thailand I took this time-lapse of the beautiful Chao Phraya river from my hotel window in Bangkok. Shot on my Canon 7D with the Tokina 11-16 f2/8
Different concessions should be given to people in rural areas where owning a 4X4 isn’t optional. Running costs are higher, but this is accepted and not a factor, unless government taxes become prohibitive.
For a large proportion of SUV owners the driving position and general visibility is the most important USP, more so than performance or practicality. It provides a sense of security and invulnerability that becomes a prerequisite when buying a car.
Collectively SUV owners recognise the difference between people that want an SUV for status reasons versus those who live in rural communities, but the vast majority of people interviewed didn’t consider themselves to be either.
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